PUBLISHED -

March 31, 2026

Mystery Shopping & Sales Performance Research

Meerak conducted a comprehensive mystery shopping research project for AYS Developers, evaluating the real-world performance of their sales team and kiosk operations across three key retail locations in Dubai. The objective was to measure adherence to brand standards, assess salesperson behavior, and identify gaps impacting customer conversion.

Our research team visited Mirdiff City Centre, Nakheel Mall, and Mall of the Emirates, conducting a total of 34 evaluations across 20 salespeople. Each evaluation covered a detailed scoring framework assessing kiosk setup, cleanliness, salesperson presence, customer engagement, professionalism, qualification technique, and perceived value communication.

Research Type

On-ground mystery shopping across retail kiosk locations

Mystery Shopping

Locations

Mirdiff City Centre, Nakheel Mall, Mall of the Emirates

3 Locations

Evaluations

Total evaluations conducted across all locations

34 Evaluations

Salespeople Assessed

Individual salesperson performance scores delivered

20 People

Overall Score

Average performance score across all locations

Average performance score across all locations

Output

Full report with strategic recommendations and next steps

Actionable Report