PUBLISHED -

April 13, 2026

Paid Advertising Campaign for Google and Meta

Meerak managed paid advertising campaigns for Takara, a luxury modest fashion label known for its cinematic visual identity and handcrafted collections. The campaigns ran across Google and Meta, targeting fashion-forward audiences in the UAE and wider GCC with the objective of driving traffic, increasing brand awareness, and generating direct sales.

Our team built a full-funnel campaign architecture covering awareness, consideration, and conversion objectives. On Meta, we leveraged Takara's exceptional creative library of cinematic product photography and video content, deploying broad audience targeting with strong creative-led optimization. On Google, we focused on high-intent search campaigns targeting luxury modest fashion keywords alongside shopping campaigns for key product lines.

Platforms

Google Ads and Meta (Instagram and Facebook)

2 Platforms

Campaign Types

Awareness, consideration, and conversion objectives

Full Funnel

Targeting

UAE and GCC luxury modest fashion audiences

GCC Wide

Creative

Cinematic product photography and video ad formats

Premium Creative

Optimization

Continuous A/B testing across audiences and creatives

Continuous A/B testing across audiences and creatives

Key Metric

Primary optimization target across all campaigns

ROAS